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The Benefits Of Product Training With Short Explainer Videos and Learning Bites

The Benefits Of Product Training With Short Explainer Videos and “Learning Bites”

Keeping team members updated with the learning requirements of their role may be faster, easier and less costly than you think.
In this article we will examine how to do this with rapid eLearning authoring of “Learning Bites” and “explainer videos” to engage and educate learners and assist with maintaining up to date product knowledge.

With rapid eLearning development of smaller amounts of learning which include the use of explainer videos learners can access their knowledge requirements not only when they need it but in a format that is both engaging and more suited to retention of the information. This means delivering succinct learning regularly in smaller modules, or courses and using animated videos to explain the concepts.

Some of the benefits of this type of smaller and more engaging pieces of learning include:

Learner preference.

80% of Learners prefer visual and audio options as opposed to reading text. Text-heavy modules cause learners to lose interest in the subject and this results in reduced concentration and even less uptake of new information. A description of a non-engaged learner can be accurately described as “switched off”. This is literally true – the brain and any sort of processing and retention do actually “switch” into autopilot and limited comprehension and even less recall can occur. If adult learners are not engaged – they will not learn! An engaged learner will remember product information and details.

Quick and easy understanding.

Animated, explainer videos can include both audio and visuals to increase effectiveness and with narrated text it makes them more engaging than any other learning methods. One interesting fact regarding this method is that the same concept which is explained in minutes in a normal online course can be explained in seconds in an animated video, without losing the essence of the content. The information is targeted and simple and this increases engagement and saves time. The modern learner has less than 27 minutes a week to devote to new learning and is overloaded with time pressures so to ensure effective use of a learner’s precious (and highly valued) time is a huge improvement on lengthy training material. Maintaining product knowledge is an ongoing process and short, sharp, targeted pieces will assist.

Increased retention.

The human brain is not designed for large amounts of new information at once and cannot process all of it effectively. Specific and targeted information allows the learner more time to process the new material and this will result in increased understanding and opportunity for transfer into a person’s long-term memory for storage and access when needed. Product knowledge is an area which this ability to recall is essential.

Learners will engage more with motion visuals supported by audio, rather than the increased effort of reading text and then interpreting it. It has been scientifically proven that the brain can associate and map information and knowledge more effectively with visuals and sound which helps the learners retain the information effectively and retrieve it later.

In summary, the benefits of shorter and more engaging learning pieces have been scientifically proven to be more effective for learners to take in information and retain it. Animated, learning bites will also result in an improved learning experience for teams so this can only be a positive move for both the learner and the organisation.

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